AIM Stores
Unified the branding and design experience to better express value, improve navigation, and strengthen understandings with clients.
Services:
Brand and Identity Design
Industry:
Department Stores
Timeline
12 Weeks
The Challenge
Aim Department Stores was struggling with a fragmented brand launch that diluted their message. Their identity lacked coherence, their USP was unclear, and key services were buried under confusing designs, which weren’t driving potential opportunities.
Disconnected visual identity across designs
Poorly structured product pages
Unclear messags for new visitors
Low conversion due to weak page foot flow
The Solution
We unified the store's brand system with consistent typography, spacing, and layout patterns. Services were reorganized into clear categories, supported by improved content structure and simplified user flows.
The Result
Aim Department Stores now communicates its value more confidently, driving higher engagement and smoother user journeys across all service pages.
Increase in service-page conversions
Stronger brand perception
Improved navigation completion rates
